Freelance writing has existed as a business for a very long time. However, in the digital age, this industry has become extremely competitive. Now, almost anyone can become a freelance writer with little or no experience. That said, if you’re a professional writer and are struggling to find new clients and retain old ones, you may simply be using the wrong approach. Here are some tips to help you grow your business.
1. Work on Your Website
A website is meant to build credibility. No one will take you seriously nowadays if you are not willing to pay for a quality website. Fortunately, complete novices can create websites quickly and easily with website builders. Once that is done, you’ll only have to purchase a domain name and a VPS hosting service. Companies like IONOS offer all these services at a very small fee, and you can even use AI to add text or find a suitable domain name. The VPS hosting service is extremely reliable since it uses geo-redundant infrastructure. Your site will be extremely fast and will have a minimum uptime of 99.99%.
2. Optimize Your Site for Google
Your next goal should be to optimize your website for Google. Your goal should be to get your site on the first page of the search engine results. In addition to increasing your visibility, SEO will improve your credibility. The first thing you should do is perfect the user experience of your website. You should also create valuable content with relevant keywords. Similarly, you have to optimize your pages for mobile devices.
3. Perfect Your Profiles
There are many websites and platforms that connect freelancers with clients. Some of these are Fiverr, SolidGigs, Flexjobs, and ProBlogger Job Board. First, you should choose a profile picture that presents you as a professional writer. For most niches, a black background and a smile will work perfectly. You should also list subjects that you’re an expert in. Try to keep it in a single industry or niche since that will make you seem more experienced.
Don't forget to add a few samples of your work. Since these will give potential employers a look at your skills, you should perfect them by running them through services like Grammarly. Adding your employment history will also boost your credibility.
4. Use Social Media
It’s impossible to grow your business if you don’t use social media platforms. These sites will expose you to a wide range of clients. You should sign up on platforms like Facebook, LinkedIn, and X (Twitter), and make sure you use consistent branding across all apps.
Conclusion
As a freelance writer, you can expand your business by creating a user-friendly website. You can get it to rank higher for relevant Google searches by adding useful articles with keywords. You also have to perfect your profiles on different freelance writing platforms, including Fiverr and ProBlogger Job Board. To further expand your reach, consider signing up on different social media sites.
